Learning by investing

It's easy to look at simple wins, but simply by looking at them doesn't create any intellectual properties for you. Wins are backed by wits and managing patterns and over the lime learning best practices and customizing for own need. It would be worth to invest some time to understand them, or may be some money. You made a site for your cousin's offline business, use adsense for it or create a conversion funnel and measure, simply by looking at these metrics the feeling and insight you get is priceless. If you are doing this you already have a product, can you improve this business, if so then this is the real thing.