A quick startup analogy

Build lungi from a fabric which people usually use
And for the skin, this fabric is identified with
No matter what processing cycle is, end product should be just wearable lungi
Supply the lungi where people can see it
Sell the lungi, where people wear lungi
Tell them it's not raymond but a raymond for you
and when you tell this, observe lungi they are wearing
Leave your pants and start using lungi

..
and rest is good luck.